I know… you have been waiting to read this. Seriously, this one post has been on my mind for over a month and has been pending for long.
It is about the Idea, IDEA broke the campaign a little early, else I would have got the credit for the tree saving campaign ;P. But, procrastination has its disadvantages and advantages. So, ruminating this for over a month now, on how to save paper.. here are some intelligent solutions, coming from me!
Dear Pizza Hut and Dominos – please don’t send me paper napkins, unless I ask you to. Please, Go Green !
Dear office goer – avoid going to Hari Sadu with paper documents. No paper. No tearing. 
Reduce usage of PAPER NAPKINS, PAPER CUPS, anything made of paper. Off late, I carry my chai mug everywhere. To the chaiwala, in the train etc etc. No, its a cup and not a lotah! :p. And I live in India and not the U.S.
Dear local marketing guys – reduce advertsing on PAPER: I don’t read your pamphlets, if you send them along with my newspaper. Also, I don’t take them seriously.
Dear guys/gals about to be married – electronic cards – sing and dance, the way you’re planning for your marriage. Just do a little bit of hard work and send across digital cards which sing and dance to those 500 relatives, instead of ordinary PAPER cards.
Dear colleges – please cancel all exams. (especially, paper exams)
Dear students – don’t study marketing. And if you do, study sustainable marketing (Think a century and not a quarter). Please don’t waste money on paper ads, billboards etc.
- All you good citizens – just follow my advise!
Tags: Save paper
Good step in making the world ‘paperless’. And do you know Delhi High Court has become the first e-court in the country. Lawyers need to carry their laptops instead of their bulky files, and they need to read argue seeing their screen and not paper notes.
thanks Neeraj… ! for the wonderful information on Delhi High court … !
Banning the papers would be a step : schools should do that! Seriously
I know .. Lets start the campaign! BAN EXAMS.. SAVE PAPER
Some real good ones there!!
1. Like the Cup Idea.We had paper cups removed from office (more of a cost cutting measure) and we now have our own mugs.The damn thing leads to water wastage though
2. Forget paper exams, exams hi band ho jane chaie
As for exams going
3. I wonder when will these telcos and banks understand!! I have signed up to receive only e-statements but they always end up sending the phsycial copies.Irnoy is that the envelope will always bear the message ” Opt for E-statements, go Green”
Ek after thought hai! Maybe the local marketing guys can redirect all the pamphlets to other countries, where paper usage replaces water usage. A WIN WIN situation… No?
Ahoy!! u just gave one hell of a startup idea!! collect raddi and convert it into toilet paper!! a literal rags to riches would be story
*switches the demented side of his mind*
it l also make an awesome branding strategy.How? given the rang-chodne-wali qualities of the paper, imagine hoards of people sunbathing on the beach with the posteriors showing “ICICI” , “Vodafone” and what not
Then the BREAKING NEWS would be
US president and the french president caught watching ICICI and Vodafone ads !!!
LMAO!!! That would be epic and the websites for both ICICI and Vodafone l crash:-)
Nice thoughts!!!
I would like to ban Phokatcopy first of all!! such an stupid venture!!!
May be all pamphlets should be directed to Phokat copy!
I wish I good do the office tip more often – I waste too many paper taking prints for bosses, and then keeping in archives etc etc
Nice Blog & helpul discussion..Aks i think you shud do this blog thing often..
Refer to my previous post… for the solution for regular blogging!
I just LOVE the ‘Dear office goer’ part… the paper tearing one
It’s nasty, it’s intelligent, it’s cool… i LOVE it…
Experience!!!
Hello,
Stumbeled upon ur blog courtesy twitter…
Nice post.. Simple Clean Witty n Helpfull..!!
so even me think wld carry my cup while travelling..!!
Good work..!!